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Information Optimization

Optimizing Information Delivery is a very subjective area. It is also a relatively immature area as people tend not to pay attention to a topic until they need it. Many companies have not yet implemented large volume business intelligence systems.

When they do, they immediatley discover that some form of optimization is required. Information Optimization has to be built in, each step of the way. It usually cannot just be tacked on at the end of the process or fixed by buying a bigger server.

  • Focus - Build each system to accomplish a discreet set of business requirements. This keeps components fast by letting each do the tasks that it was intended to do.
  • Use De-normalization to reduce joins whenever possible.
  • Use maximum indexing to increase query speeds whenever possible.
  • Pick the right vehicle for each purpose. Do not try to build time series analysis with SQL and a report writer. Use MOLAP tools that are engineered to do this work for you.
  • Minimize the less important data elements. An 80/20 approach. Much of the data that feeds your system will never be analyzed. Choose what to include based on business priorities and then consolidate the less important categories as "Others" where you can.

Samples:

  • Create focused retention instead of retaining everything. Consider data retention.
  • Use a separate reporting instance where OLTP systems have no time left for report queries.
  • Individual Datamarts for each logical business unit.
  • Create separate application type for each user type. (OLAP, Ad-Hoc, Guided, Canned, etc.)
  • De-Duplicate early in the process.
  • Use database loaders to get a flat file quickly into a DBMS. Then use DBMS performance to do the work.

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